Saturday, November 19, 2011

Disney Parks celebrates 83rd birthday of Mickey Mouse

Full Story: Mashable 18 Nov

"Walt Disney’s beloved icon turns 83 Friday and Disney Parks is celebrating at the Disney Store in Times Square with an innovative augmented reality installation. Running through Saturday at the Disney Store on Broadway and 45th Street, the Disney Parks team has implemented a 60-foot digital billboard AR experience," reports Mashable.

Visitors step on an orb and interact with characters projected on the big screen. Disney tells us that unlike other AR events, many of the character interactions are done live. That means that the characters can respond directly to how guests are moving and reactions from the crowds.

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