Sunday, December 25, 2011

11 Biggest PR Disasters Of 2011

[ via Business Insider ] 24 Dec

2011 was filled with PR disasters. And Twitter made all of them exponentially worse. 

"There now seems to be an appetite for getting excited for these blunders," says Paul Argenti, a professor of corporate communication of Dartmouth's Tuck School of Business who has advised clients including Goldman Sachs and General Electric on reputation management.

Argenti offered us his list of the top 11 PR disasters of 2011: 

  1. Netflix
  2. Olympus
  3. Rupert Murdoch
  4. Tokyo Electric Power Company (TEPCO) 
  5. Anthony Weiner
  6. Penn State
  7. Warren Buffet
  8. Silvio Berlusconi
  9. US Congress Deficit Supercommittee
  10. Charlie Sheen
  11. Kim Kardashian
Read details at: Business Insider


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