Saturday, December 17, 2011

The Longest Album Stream Ever

[ via Huffington Post ] 17 Dec

NPR has an interview up today about Brooklyn band Bear In Heaven's gimmicky but ingenious promotional concept for their April album I Love You, It's Cool. Most bands stream upcoming albums before release dates -- Bear In Heaven is streaming a single hearing of their album slowed down to last the four months between now and its release. 

The streaming album is 400,000 percent longer than the album itself, and at any given point, sounds like "a single, drawn-out note." In an earlier press release, the band called it a "comment on the current state of album promotion, hype cycles, countdowns and all the marketing ploys that we accept as a reality of existing within an internet age."

Read full story for details.


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