Friday, December 30, 2011

Top 5 QR Code Fails of 2011


[ via Mashable ] 29 Dec
This past year was a big one for the QR code as the mobile call-to-action surfaced in campaigns for The Home Depot, Taco Bell and other mainstream brands. In some cases, however, brands are adopting QR codes without thoroughly thinking through their application.
Looking back over 2011′s QR code campaigns, Mike McGuinness, VP of sales for QRblaster.com, a firm that generates QR codes, has identified five of the top QR Code fails of 2011. If you’re a marketer eager to hop on the QR code trend, you might want to learn from these negative examples:

  1. Red Bull
  2. Continental
  3. The Washington Redskins
  4. Esquire magazine
  5. Nirvana's Nevermind 20th Anniversary Edition
Watch slide show for details on each at: Mashable

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