Wednesday, January 4, 2012

Twitter Indicator Could Trump Polls for 2012 Election Measurement

[ via Mashable ] 3 Jan
Want to know who will win the Iowa Caucus? There may now be a more effective tool than exit polls. Twitter, which has already proved an effective tool for gauging reactions to everything from Osama bin Laden’s death toKim Kardashian’s divorce, is now being used to track candidate buzz in the 2012 elections and is ready for action in today’s caucuses.
The Washington Post launched Tuesday a real-time web app called @MentionMachine that tracks the volume of Twitter and media mentions each candidate receives over time, compares their mentions to other candidates’, and captures sentiment by displaying the most popular stories and tweets related to individual candidates over the past week.

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