Facebook CEO Mark Zuckerberg is scheduled to appear on ABC’s Good Morning America on Tuesday to introduce a feature that “could save lives.”
The program teased the segment by noting that Zuckerberg “doesn’t do much TV” and then asked, “So why is he inviting [GMA news anchor] Robin Roberts to Facebook’s headquarters? What does he want to share that could save lives?”
Facebook reps could not be reached for comment on the announcement. The social networking giant has introduced tools of late that could be described along the same lines. In December, Facebook launched a program called “Lifeline” that let friends alert the company when their friends express suicidal thoughts. In that case, Facebook sends an email to the comment’s author directing them to a telephone hotline or a link they can click to start a confidential chat.