Wednesday, May 2, 2012

BlackBerry 10: Is RIM Fighting the Wrong War?

So far at BlackBerry World, there hasn’t been much talk about the “enterprise refocus” that Research In Motion CEO Thorsten Heins made headlines with at the company’s last earnings call.
At all the meetings, panels and keynotes I’ve attended so far, it’s been clear the siren call of the consumer market still commands a large portion of RIM’s attention.
Take one example: The way-cool time-shifting camera functions in BlackBerry 10 that Heins showed off in his keynote.
Although other hardware companies are doing impressive stuff with camera phones (notably HTC), RIM’s approach is novel and innovative. Still, it’s difficult to see the feature being spectacularly useful in a corporate boardroom, or even a factory floor.
The hypothetical situation Heins gave was when someone — specifically a family member — closes their eyes during a shot. 
You can hardly blame RIM for these continued consumer overtures. After all, companies its size don’t turn on a dime. BlackBerry 10 has been in the works for almost three years, and Heins has only been CEO for a couple of months. And many mobile features have crossover appeal between business customers and the consumer on the street.
Read more: Mashable


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