Thursday, August 2, 2012

Twitter Launches Political Index

If you want to know how the USA feels about Barack Obama or Mitt Romney, you have to rely on pundits' intuitions or traditional opinion polls, conducted as they always have been — by phone, over the course of hours or days. There's no direct way to check the pulse of millions of actual people, simultaneously and directly, second by second.
Twitter is launching a tool today that it says will fill that gap, and sort through the 400 million tweets a day from 140 million active users. Twitter and real-time search engine Topsy are launching the "Twitter Political Index," a daily assessment of how Twitter feels about Obama and Romney, in an election cycle that's being played out moment-to-moment on the social service.
The index, which Twitter has retained Democratic and Republican polling firms (the Mellman Group and North Star Opinion Research) to help perfect, appears to be the most serious and large-scale effort yet at a metric that has so far produced a lot of flops.
Read more: Buzz Feed


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