Thursday, March 22, 2012

After 103 Years, Kraft Renamed Itself 'Mondelez'

Kraft -- the global food products company whose name dates back to a door-to-door cheese delivery company founded in 1909 called the J.L. Kraft and Bros. Co. -- has changed the name of its international division to  "Mondelez" on the advice of its top lawyer.

The decision to abandon Kraft as a global brand came from two executives, one of whom is the company's lawyer, according to BusinessWeek:
"[The idea came from] ... Marc Firestone, Kraft’s general counsel and someone Mitchell describes as “a real renaissance man,” based at the company’s headquarters in Northfield, Ill."

Read more: Mail Online


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